Tired of the same old tourist traps? This year, it’s time to explore the hidden gem cities in the US that offer more character, fewer crowds, and unforgettable experiences.
From mountain towns to coastal hideaways full of history, these underrated US travel destinations are perfect for travelers seeking culture, great food, and local charm—before everyone else catches on.
1. Asheville, North Carolina
Tucked in the Blue Ridge Mountains, Asheville blends small-town charm with big energy. It’s one of the top off-the-beaten-path US cities thanks to its craft beer scene, indie art studios, and scenic drives.
Asheville offers a little bit of everything, from hiking trails to music venues.
Pro tip: Visit the Biltmore Estate in spring for peak bloom and low foot traffic.
2. Boise, Idaho
Looking for under-the-radar travel destinations USA? Boise is having a moment. The city’s walkable downtown, local art, and Greenbelt trail make it ideal for weekend getaways. Plus, the culinary scene is growing fast with everything from Basque bites to new-American cuisine.
Pro tip: Grab pintxos and cider at Bar Gernika in the city’s Basque Block.
3. Santa Fe, New Mexico
Historic, artistic, and colorful, Santa Fe is unlike any other U.S. city.
With its unique adobe architecture and rich blend of Native and Spanish cultures, it’s one of the best hidden cultural destinations in America. Don’t miss the red and green chile dishes, it’s a culinary journey in itself.
Pro tip: Explore Meow Wolf, one of the most immersive museums in the country.
4. St. Augustine, Florida
As the oldest city in the U.S., St. Augustine flies under the radar despite its incredible history. With cobblestone streets, centuries-old forts, and access to beautiful beaches, it’s a top pick for those looking for unique small towns in America.
Pro tip: Book a night ghost tour for a spine-tingling twist on city history.
5. Bentonville, Arkansas
Once a quiet business town, Bentonville has become an underrated American city for art lovers. With the world-class Crystal Bridges Museum, bike trails, and a growing foodie scene, it’s a must-visit in 2025.
Pro tip: The Momentary offers rooftop cocktails and cutting-edge exhibitions.
6. Bellingham, Washington
Need a Pacific Northwest fix without Seattle’s price tag?
Bellingham offers ferry rides, fresh oysters, and one of the best walkable downtowns in the region. It’s ideal for travelers looking for less crowded places to visit in the US.
Pro tip: Take the ferry to the San Juan Islands for scenic coastal views and whale spotting.
7. Providence, Rhode Island
Providence is small but surprisingly rich in culture, food, and architecture. It’s home to RISD (one of the top art schools), excellent Italian food, and a scenic riverwalk. A must for fans of underrated destinations.
Pro tip: Don’t miss WaterFire, a public art event that lights up the city all summer long.
8. Chattanooga, Tennessee
This Southern gem balances history, tech, and outdoor fun. Chattanooga’s riverfront, bike trails, and mountain views make it one of the best alternative US travel spots for both families and solo travelers.
Pro tip: Ride the historic Incline Railway and explore Ruby Falls deep inside Lookout Mountain.
9. Greenville, South Carolina
With its charming downtown, waterfall-filled city park, and growing food scene, Greenville is the definition of a hidden vacation spot. It’s a perfect choice for road trippers or slow travelers who want scenic strolls and local eats.
Pro tip: Stroll the Liberty Bridge at sunset for a romantic view of Falls Park.
10. Traverse City, Michigan
Set on Lake Michigan’s edge, Traverse City is beloved for its cherry orchards, indie wineries, and beach town vibes. It’s one of the top non-touristy places to visit in the US—ideal for foodies and nature lovers.
Pro tip: Drive the Old Mission Peninsula for scenic winery stops and fresh lake air.
Where to Go Next
In a year where everyone’s seeking more meaningful travel, these hidden gem destinations in the US offer fresh ways to explore.
Whether you’re chasing local culture, outdoor beauty, or small-town vibes, these cities deliver big experiences without the big crowds.
Want help planning your perfect trip? Check our guide on the best trip planning tools.
